What does buyer's remorse refer to?

Buyer's remorse refers to the feeling of regret or concern that a consumer may experience after making a significant purchase. This emotional response often arises from worries about whether the decision was the right one, the cost involved, or potential alternatives that might have been better. It highlights the psychological aspects of consumer behavior, where the buyer reflects on their decision and questions if they made the best choice. Understanding this concept can help individuals become more aware of their purchasing habits and inform their financial decision-making processes.