How does effective merchandising benefit a company?

Effective merchandising is crucial for a company's success, and the benefit it provides through organizing sales promotions strategically is significant. When a company employs effective merchandising strategies, it can enhance the visibility and appeal of its products, making it easier for customers to find and engage with them. By strategically planning sales promotions, a company can attract more customers, encourage purchases, and enhance the overall shopping experience. This targeted approach helps in maximizing sales opportunities and can lead to higher customer satisfaction and loyalty.

The other options do not align with the concept of effective merchandising. Decreasing advertising expenses may not necessarily result from better merchandising; in fact, effective merchandising often works in tandem with advertising efforts. Limiting customer engagement with products would contradict the aim of merchandising, which is to enhance engagement. Reducing the variety of products offered may also harm customer choice and is generally not a goal of effective merchandising. Thus, the strategic organization of sales promotions stands out as the most beneficial aspect of effective merchandising for a company.